Launching an online course
Launching an online course may seem daunting, but it doesn’t have to be. I have learned several things along the way that I’d like to share with you. By using my six-step process you’ll find launching a course more manageable and avoid frustration.
Marketing 101 for a course launch
Step 1 – create an audience
The first thing you need to do before launching an online course is to create an audience. You can do this through a blog or social media. The biggest tip here is to focus on one platform. I have a blog and Youtube channel but in the beginning, I only focused on Youtube. I picked Youtube because Google and Youtube are the top search engines in the world.
When you’re serious about creating a course you’ll also need a Facebook business Facebook page. It’s important for advertising and tracking leads. Doing Facebook lives is a great way to connect with you audience even further. While you don’t have to do that it does help the algorithm make your page more visible to your audience.
Remember with any of these platforms you must remain consistent in order to gain traction.
Step 2 – Build an e-mail list
I don’t recommend starting your course until you have between 100-500 people on your email list. The people on the list are considered warm. They will more likely buy from you because you have built the know, like, and trust factor (klt), mentioned in a previous blog.
The main way to capture people’s e-mails is through a lead magnet, mentioned here. Your lead magnet gets people to stay in contact with you because it’s a free resource that people can only access when they provide their e-mail.
You can place your lead magnet in a few places: your blog, YouTube description, or on social media. One place to get lots of leads is by starting a Facebook group. I provide the link to my lead magnet in the Facebook group description and in posts within the group.
Step 3 – create a webinar
Hosting webinars is part of my launch strategy. This is where I host my free masterclass. In my course, Level Up Teaching Online, I guide teachers on finding their niche and marketing themselves online.
During my webinar, I instruct teachers on how they can earn multiple streams of income. They get valuable tips that I show through using my own experience and some of the mistakes that I made that they can avoid.
The webinar attendees will be enticed to buy your course because they see the value and your own personal results. You will also be able to have the attendees buy your course right from the webinar.
Remember you are teaching how to get a certain result. You will explain how to get that result in the course. This is a way to give value without giving away all the content that is in your course
Step 4 – Record your course content
It may seem strange to do your webinar outline before filming the videos for your course, but what this does is help you actually create a format for your course.
It will be a lot easier to record the lessons if you have the content mapped out ahead of time. Remember you want to block off enough time that you can finish a good portion of the videos since you need some preparation in advance.
Step 5 – write sales e-mails
Writing sales emails is one of the biggest portions of getting people ready for your webinar. They need to hear from you daily. I know daily might seem a bit much. However, to get people excited and to remember to attend your webinar they need to hear from you all throughout the week you’re launching.
This is going to be a big portion of where you spend your time prior to launching. You will want to make sure you are blocking out time to set up these emails. Remember this is another place you are connecting with your community, so you really want to spend time drafting these emails so that they get people’s attention.
Step 6 – advertise your webinar
I do utilize Facebook Ads to advertise my masterclass. You will need to have a Facebook business page and you might want to have content before you do ads. Facebook wants to see you as much as possible and to know you are active.
You can do Facebook ads for both cold and warm leads because they haven’t done any business with you. Having a mixture of warm and cold leads when you do your webinar is optimal.
Facebook ads can be not only expensive, but difficult to learn how to do correctly. I do suggest that you advertise, but you’ll want to get some training before spending money on ads.
I am rooting for you
This wraps up the final post about launching an online course. I hope all of these tips helped. Please let me know if you have questions or if you want more information on working together. Please feel free to reach out.
Check out the other posts related to launching a course:
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Check out Successful Online Teacher if you’re new to teaching online.
Join my wait list for Level Up Teaching Online if you’re ready to start your own online teacher business.